I have been representing nonprofit organizations for a few years and one of the challenges many of the smaller and not-so-well-known ones face is raising money and finding volunteers. Many smaller organizations don’t have a dedicated fundraiser or volunteer coordinator, relying instead on board members and existing supporters to help them get the word out.
Meantime, there are many businesses – big, medium and small – that would benefit from partnering with a nonprofit. For one thing, it helps to make your business look good in the eyes of your customers and it shows them that you take an interest in your community.
As a business, you have something to offer and it doesn’t have to be cold, hard cash. Many nonprofits would benefit from in-kind donations. It can be something as simple as an item or service to be auctioned at the nonprofit’s next event, hosting an event at your venue, or providing a valuable service needed by the nonprofit such as helping with IT needs to providing legal assistance.
Other ways you can help is to allow a nonprofit to use your business as a drop-off point for donations such as canned goods, school supplies, clothing or toys. You can donate a portion of a specific day’s profits, or challenge customers or employees to match your donation.
Partnering with a nonprofit can help to enhance your company’s brand and reputation in the community. It also will set the stage for others in the community to follow your lead.
Some nonprofits need volunteers and your business can encourage employees to donate their time. This can lead to team building and boost employee morale if they are doing something they believe in.
Although businesses should partner with nonprofits for altruistic reasons, there also are some additional benefits such as a tax deduction. And, if you are involved in an event with a nonprofit, it also might draw positive media coverage – both for your business and for the nonprofit.
There’s also other opportunities for cross-pollination. For example, the nonprofit can provide a link on its website to your business, thanking you for your support. And, they might include you in their social media posts.
If you are a business, reach out to organizations in your community to see how you can help. And if you are a nonprofit, find a business in your area you think might be open to a partnership. It can be a win-win for both of you.
Susan R. Miller is founder of Garton-Miller Media, a full-service, South Florida based public relations firm. Susan is a former journalist with more than 30 years of experience. In addition to public relations, she provides web content writing, press releases, social media, photography and videography. She has two daughters, three golden retrievers and two cats.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.