One of the challenges of being in the field of public relations is trying to explain to companies why they need your services. Many think PR is nothing more than another name for advertising, which could not be further from the truth. Others think public relations costs a lot of money. That, of course, depends on who you hire, but it doesn’t have to break the bank. When people ask me why their company or organization needs PR, here’s what I tell them:
Regardless of whether you are just starting out, or have an established business, hiring a public relations firm can help you to gain brand recognition and grow your business.
Susan R. Miller is founder of Garton-Miller Media, a full-service, South Florida based public relations firm. Susan is a former journalist with more than 30 years of experience. She has two daughters, two golden retrievers and two cats, but just one guinea pig who is happy not to have to share his cage or his daily stash of veggies with anyone.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.