If you are anything like me then life is hectic. I wake up at the crack of dawn, take a shower, take care of the dogs, cats and guinea pig, get the kids fed, ready for school and out the door -- all by 8:30 a.m.
In between, I am responding to emails, checking various social media channels and looking for relevant information to post on clients’ various social media sites. More days than not I ask myself “Have I done everything I am supposed to?”
As a public relations practitioner with a stable of clients, it would be easy to become overwhelmed. And, when I started my own PR firm nearly two years ago I was. But that was before I started using a to-do list.
Success expert Brian Tracy wrote: “Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!” I couldn’t agree more.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.