I still remember the days of the corner independently owned drug store, hardware store and video store. I am also a product of those days, as my father owned a small bicycle store, which was started by his father.
I miss the days of being able to walk into one of those businesses where, like in Cheers, everyone knew my name. That’s why Small Business Saturday, which will be celebrated this year on Nov. 29, takes on an even more special meaning for me. Nearly two years ago I caught the entrepreneurial bug and started my own public relations firm.
Small Business Saturday was created in 2010 as a way to support local businesses and to recognize that entrepreneurs are the backbone of our economy. While it has traditionally focused on retail sales from small brick-and-mortar businesses, that’s not to say it cannot include service-oriented companies, i.e. the solo practice attorney, independent insurance agent or even a public relations firm.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.