You’ve got your company up and running, you have a beautiful website, the content on that website is optimized for search engines and now you just sit back and wait for customers to come knocking at your door … right?
It’s a start, but your website is missing something that likely will make the difference between being seen by potential customers and becoming just another pretty face in a crowded room.
In today’s world a static website without updates or fresh content is like a neon sign without electricity. Plug it in and it glows – day and night. Adding high-quality content to your website on a regular basis is the power that your website needs to draw in customers.
The more often you add fresh articles, blogs, or other content, the more often a search engine will swing by and visit your site. And, the more those search engines drop by, the greater the chance your website will achieve higher rankings.
Don’t believe me? Here’s a page out of my own experience. I blog regularly – at least I try to when I am not writing blogs, press releases, handling social media or media relations for my clients. Usually, I try to write blogs that are informative and hopefully useful.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.