Monday, Dec. 1 is World AIDS Day, it’s a time to pull out the red ribbons and unite in the fight against HIV/AIDS.
Like Breast Cancer Awareness in October and American Heart month in February (to coincide with Valentine’s Day), stars come out and make a big to-do over the disease of the month. Not surprisingly, the media jumps on the bandwagon and delights in writing about all of the activities taking place on that special day.
What many in the media fail to acknowledge, or write about, are the people working in the trenches day-after-day hoping that what they do will make a difference. They are the researchers who must fight for every scrap of funding they receive in hopes that one day they will discover a cure. They are the volunteers who work behind the scenes to make sure those in need get assistance. They are the fundraisers who work day and night to raise money to ensure that their organization is around tomorrow to continue the fight.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.