Walk into most stores today and you will see Halloween, Thanksgiving and Christmas decorations vying for space on store shelves. It’s become a race to the finish line as one year comes to an end and a new one is right around the corner.
For companies, it’s a reminder that it’s time to start budgeting for the next year. Regardless of whether you are a small business or a large corporation, if you want to continue to reach your intended target audience then adding PR and marketing to your budget is essential.
Where to begin?
In a world filled with digital media, the opportunities continue to evolve, you just need to start taking advantage of them. The two biggest complaints I hear from small business owners is “I don’t have a budget for that” or “I don’t have time to engage in social media or public relations opportunities.” My response: “You can’t afford not to set aside even a small portion of your time and budget.”
If you have not even begun social media and PR outreach efforts, then you are already losing out to the competition. Google your competition, take a look at what they are doing. Are they on LinkedIn? Facebook? Twitter? Instagram? YouTube? Yelp? Do they have a blog? Is their website fresh and up-to-date, while yours was created years ago?
So many options, so little time
Yes, there are a ton of social media options available today and you can’t be on all of them (well, you can, but it’s best to start small if you are just getting started). Pick one or two and go from there.
Most of my days are spent handling public relations and doing a lot of writing for my clients. It's not often I am afforded the opportunity to get my byline.
However, the Miami Herald's Business Monday editor recently afforded me the opportunity to write a column that provides some advice to those seeking media coverage. Click here to read my tips.
As we come to the end of another year I thought it would be a good time to reflect on all that has happened in 2015. I have been blessed with a wonderful family, good friends, exceptional business partners and a stable of clients who make coming to work every day fun.
I get to do what I enjoy and work with others who enjoy what they do as well. I can’t believe that Garton-Miller Media will be entering its third year in 2016. From everything I have read, most businesses fail within the first year, so I must be doing something right. I will let you in on the secret when I figure it out.
That’s not to say running a business is all fun and games. There are many things that involve accounting and bookkeeping that I would prefer not to have to deal with, but thanks to a wonderful (and very patient) woman who handles my taxes and takes my calls and texts on a regular basis, it’s been a lot easier. Thanks Maria!
I get to work from home and be there for my kids when they need me. I also get to work with my Golden Retrievers at my feet – it doesn’t get any better than that.
My nonprofit clients do so much good, it’s been a humbling experience to work with them.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.