Live streaming video has really caught on. Thanks to technology, everyone from parents live streaming their children’s ballet recital to companies live streaming meetings and corporate events is getting in on the action.
Anyone with a smart phone can do it. The problem is that many are simply not doing it well. Fear not! There are a number of steps you can take to make your next live streaming event a success.
First, decide what platform you want to use. The field of options seems to be growing daily.
There’s Twitter’s Periscope and Facebook Live, with rumors that Google has quietly been building a new live streaming app called YouTube Connect.
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Take some time and do a little research to determine which one works best for you.
Make sure you have a good signal, there’s nothing worse than starting to live stream, getting your viewers engaged and then … dead air.
Make sure the camera you are using is of good quality. That’s not too hard today given that even smartphones have high definition cameras.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.