Walk into most stores today and you will see Halloween, Thanksgiving and Christmas decorations vying for space on store shelves. It’s become a race to the finish line as one year comes to an end and a new one is right around the corner.
For companies, it’s a reminder that it’s time to start budgeting for the next year. Regardless of whether you are a small business or a large corporation, if you want to continue to reach your intended target audience then adding PR and marketing to your budget is essential.
Where to begin?
In a world filled with digital media, the opportunities continue to evolve, you just need to start taking advantage of them. The two biggest complaints I hear from small business owners is “I don’t have a budget for that” or “I don’t have time to engage in social media or public relations opportunities.” My response: “You can’t afford not to set aside even a small portion of your time and budget.”
If you have not even begun social media and PR outreach efforts, then you are already losing out to the competition. Google your competition, take a look at what they are doing. Are they on LinkedIn? Facebook? Twitter? Instagram? YouTube? Yelp? Do they have a blog? Is their website fresh and up-to-date, while yours was created years ago?
So many options, so little time
Yes, there are a ton of social media options available today and you can’t be on all of them (well, you can, but it’s best to start small if you are just getting started). Pick one or two and go from there.
There’s been a lot written about the importance of having a blog. But once you have managed to get one started, and more importantly keep it going past a few weeks, how do you get others to read it?
First and foremost, share. Does your website’s blog have a share button? It should. Not only does it allow you to share, but it also allows others to do so without having to copy and paste the link. While you don’t need to share on every social media site, select a few where you think your target audience might be. I share mine on Twitter, Facebook, Google+ and LinkedIn. Always add art to your blog, this makes it possible then to share it on such social media sites as Instagram and Pinterest.
Ask others to share. This can be tricky as you don’t want to become a pest. Find someone who you think might be interested in what you are writing about and ask them for their opinion. You might then suggest that if they think it’s worth it you would appreciate their sharing it with others.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.