If there’s one thing I do a lot, it’s write. I write press releases, blogs, website content, marketing material for brochures, advertorials, the list goes on. Each has its own style and often, as in the case of blogs for my clients, its own voice.
Sometimes the writing comes easily, the research goes well, my thoughts flow, and my fingers fly on the keyboard. Before I know it, the first draft is done. On other occasions it can be like giving birth – slow and painful – but when it’s done I feel like a proud parent.
Regardless of what I am writing, I always try to give my writing time to breathe. Depending on my deadlines, this can be for a few minutes, a few hours, or even for a day or two. Novelists tell tales of letting their writing sit for weeks. Unfortunately, I don’t have that luxury.
During the course of writing I might be interrupted by a phone call from a frantic client, an e-mail, a text message from one of my kids, or a dog that just can’t wait any longer to go out. Ah, the pleasures of working from home!
While it can be a bad thing, because such interruptions can cut into the flow of my writing, it also can serve as a stopping point for me to review what I wrote and perhaps revise my work. (A little insight here, I often pause after writing five or six paragraphs and review what I wrote, making revisions along the way).
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.