One of the challenges of being in the field of public relations is trying to explain to companies why they need your services. Many think PR is nothing more than another name for advertising, which could not be further from the truth. Others think public relations costs a lot of money. That, of course, depends on who you hire, but it doesn’t have to break the bank. When people ask me why their company or organization needs PR, here’s what I tell them:
Regardless of whether you are just starting out, or have an established business, hiring a public relations firm can help you to gain brand recognition and grow your business.
Susan R. Miller is founder of Garton-Miller Media, a full-service, South Florida based public relations firm. Susan is a former journalist with more than 30 years of experience. She has two daughters, two golden retrievers and two cats, but just one guinea pig who is happy not to have to share his cage or his daily stash of veggies with anyone.
You’ve got your company up and running, you have a beautiful website, the content on that website is optimized for search engines and now you just sit back and wait for customers to come knocking at your door … right?
It’s a start, but your website is missing something that likely will make the difference between being seen by potential customers and becoming just another pretty face in a crowded room.
In today’s world a static website without updates or fresh content is like a neon sign without electricity. Plug it in and it glows – day and night. Adding high-quality content to your website on a regular basis is the power that your website needs to draw in customers.
The more often you add fresh articles, blogs, or other content, the more often a search engine will swing by and visit your site. And, the more those search engines drop by, the greater the chance your website will achieve higher rankings.
Don’t believe me? Here’s a page out of my own experience. I blog regularly – at least I try to when I am not writing blogs, press releases, handling social media or media relations for my clients. Usually, I try to write blogs that are informative and hopefully useful.
Living in South Florida many folks are on what is commonly referred to as “Cuban time.” The Urban Dictionary defines it as “The time frame that most people in Miami use for arriving for parties or events. I.E. an hour or more late.”
Although in some circles being “fashionably” late has become an accepted part of life, I don’t subscribe to that practice.
My parents always taught me to arrive on time – or even a few minutes early. I am not saying that you should be so early as to arrive before your host is out of the shower. But build in some time for traffic and unexpected delays and, if you need to, sit in the parking lot for a few minutes before going in. Use the time to catch up on emails and phone calls if you have to.
Why should you not be late? I just read an article in Inc. that provides nine good reasons that you should never be late again. Click here if you want to read it.
Here is a quick summary:
Let me add a few of my own reasons why you should not be late.
I am not saying there are no reasons that someone should not be late. Sometimes unforeseen circumstances pop up. But if you build in some time for traffic and don’t run up against the clock, there’s a pretty good chance you’ll be on time and the people you are meeting will appreciate it.
Susan R. Miller is founder of Garton-Miller Media, a full-service, South Florida based public relations firm. Susan is a former journalist with more than 30 years of experience.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.