I have been representing nonprofit organizations for a few years and one of the challenges many of the smaller and not-so-well-known ones face is raising money and finding volunteers. Many smaller organizations don’t have a dedicated fundraiser or volunteer coordinator, relying instead on board members and existing supporters to help them get the word out.
Meantime, there are many businesses – big, medium and small – that would benefit from partnering with a nonprofit. For one thing, it helps to make your business look good in the eyes of your customers and it shows them that you take an interest in your community.
As a business, you have something to offer and it doesn’t have to be cold, hard cash. Many nonprofits would benefit from in-kind donations. It can be something as simple as an item or service to be auctioned at the nonprofit’s next event, hosting an event at your venue, or providing a valuable service needed by the nonprofit such as helping with IT needs to providing legal assistance.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.