 My daughter loves to watch YouTube videos of young women talking about their “hauls” or in the language of us older folk – the things they recently bought at their favorite store(s). From the hottest shade of lipstick and nail polish to the newest fashion craze to what’s hot in music – she’s on top of it.
In fact, these videos even inspired her to launch her own YouTube channel, which surprisingly has nearly 500 followers with one of her videos reaching 8,500 views! Not too bad for a 14-year-old. Back in the “old days” our purchases were influenced by friends, classmates, TV commercials, magazine ads, and even who was on our cereal boxes. But today social media influencers are pushing those traditional forms aside, at least that’s the conclusion of a new study conducted by Twitter and analytics firm Annalect. The study found that 40 percent of those people asked said they purchased an item online after having seen it used by a social media influencer on YouTube, Vine, Twitter or Instagram. It went on to find that 20 percent of respondents shared what influencers were promoting -- nothing like word-of-mouth to boost sales. Among other findings:
0 Comments
|
  
Archives
October 2017
Author
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional. Categories
All Blogging Business Client Relations Clients Content Creation Content Marketing Crisis Communications Crisis Management Customer Service Dog To Work Editing Expert Facebook Facebook Live Freelance Growing Your Audience Growing Your Business Infographics Instagram Job Hopping Jobs Journalism LinkedIn Live Streaming Media Newspaper New Year Nonprofits Organization Periscope Photography Photos Pinterest PR Press Release Productivity Public Relations Relationship Building Search Engine Optimization SEO Small Business Saturday Social Media Summer Susan R. Miller To-do List Twitter Video YouTube |
RSS Feed
Copyright © 2020 All rights reserved.
The material on this website may not be reproduced, distributed, transmitted, cached or otherwise used without the prior permission of Garton-Miller Media.
Garton-Miller Media is a results-oriented, South Florida-based public relations and content marketing firm serving clients nationwide. We focus our practice on media relations, content creation and social media.
The material on this website may not be reproduced, distributed, transmitted, cached or otherwise used without the prior permission of Garton-Miller Media.
Garton-Miller Media is a results-oriented, South Florida-based public relations and content marketing firm serving clients nationwide. We focus our practice on media relations, content creation and social media.