We are always hard at work looking for opportunities to get our clients in the news. Our extensive list of media contacts, coupled with our daily efforts to keep on top of trending news topics and requests for interviews, is part of what makes us successful.
When a reporter with U.S. News and World Report was looking for someone to comment for a story he was writing on marriage the second time around, we immediately set off and pitched long-time client and family law attorney Lori Barkus.
They key to any successful PR efforts, however, is to have a client who is always willing and able to be interviewed and quoted. The job of a public relations professional is to find the opportunities, the client's job is to accept them -- together it's a win-win.
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There’s been a great deal of chatter and more than a few articles written in the past few days about Google’s “Phantom Update.” But until now, Google has remained silent.
As the story has gained steam on the Internet, now comes word straight from the search engine that it has changed the way it is assessing content quality.
Not only are the days of keyword stuffing gone, but this latest update only serves to prove what many of those in the public relations, social media and blogging arena have been saying for a while now – quality is king.
If you haven’t heard, Google has once again made changes to its core-ranking algorithm in terms of how it processes quality signals. As a result, many websites have reported a noted decrease in website traffic.
These days just about everyone – from your teenage daughter to your grandmother – is on social media. They think that posting photos to Facebook or messages on Twitter makes them an expert. But, it’s a totally different scenario when you are talking about managing social media for your business.
You would not hand over the keys to your office to someone who you just hired and whom you know nothing about. Why would you hand over your usernames and passwords and let them “have a go” at handling your company’s social media? Yet, it does happen.
Your company’s social media is its calling card. It presents its image or brand. Handing over your company’s social media responsibilities to someone who was not hired specifically to handle social media can (and often times has for many companies) become a recipe for disaster.
First and foremost, the person who you put in charge of your social media needs to understand your business and how you want it to be represented to the public. They need to know what products or services you provide, who your target audience is, who your competition is and how you want to deal with those who engage with your company on Facebook, Twitter, LinkedIn, Instagram, etc.
Garton-Miller Media is a full-service, South Florida-based public relations firm. Founder Susan R. Miller has 30 years of experience as a writer, journalist and PR professional.